The Marketing Arena Schaffhausen is a platform for the exchange of knowledge about marketing, communication and sales.

This year, the event will focus on digital transformation and will highlight five important trends that are already influencing today's activities and will become even more important in the future.

Workshops and talks on the five trends:

• eCommerce
• Cloud Computing
• Influencer Marketing
• Artificial Intelligence and Machine Learning
• Cyber Security

Ivano Somaini, regional manager and social engineering expert at Compass Security, presents different attacks of professional hackers. These methods go far beyond the exploitation of technical weaknesses. Ivano Somaini will sensitize the audience to information security issues.

Take the chance to get a sound overview of the Big Five of digital transformation!

Date: Tuesday, September 17, 2019, from 4 p.m.

Venue: Park Casino Schaffhausen

At www.marketingarena.ch you will find the details and the informationen about your registration.